LDS Healthy Gel is DTK Nail Supply's private-label value-tier gel polish brand, offering the Color Craze shade range plus the Rubber Base system at wholesale pricing well below premium brands like OPI or DND DC.
LDS Rubber Base is a flexible gel base coat that bonds to natural nails like rubber — it absorbs impact instead of cracking. Ideal for clients with thin or brittle nails. Apply 1 thin coat, cure 30 seconds, then layer color on top.
LDS Color Craze includes hundreds of shades spanning clean nudes, seasonal trend colors, jewel tones, and high-volume bestsellers — designed to give salons broad color selection without inflating supply cost.
LDS is the value-tier option: similar wear time (2–3 weeks) and 60-second cure, but priced 40–60% below DND DC or OPI. Best for cost-conscious clients and salons running a multi-tier color wall.
Best-practice salon color walls have 2–3 brand tiers: premium (OPI, DND DC) for branded requests, mid (Kiara Sky, Chaun Legend) for trend, and value (LDS) for cost-conscious clients. Expands addressable client base.